Why is not there a fashion trend of the 21st century?
“Why yesterday you came dressed as Steve Jobs and today you look like Kanye West?” I had never plied this question until one morning my boss asked me. I had no clear explanation of this concept or any awareness that these two characters polarized in style were coexisting in my closet peacefully.
Possibly this is the first decade, the one begun in 2010, which we will not be able to refer to in the future as “the style of the years 2010” in the same way as we do with the decades of the last century. Millennials, created alongside new technologies, we have not found limits to receive external impacts that inevitably affect us and shape our way of living, thinking and, of course, our style as a means of verbal communication.
If we take this into account, in just 10 years we have experienced a technological development similar to that experienced throughout the twentieth century, and which integrates the Internet (with its www, its social networks and new forms of communication) access to a level of information never before experienced. Thus, the aesthetic referents were diversified without control.
Yes, but where is the connection between Jobs and West? Let’s settle down in 2004. The first one started the development of the touch screen that would result in the first iPhone four years later. The second, he released his first album and began a meteoric career to stardom. Both characters, each in their own domain and even though they were totally disparate, became leaders of opinion.
As I rummaged through my mind to find an explanation and a coherent answer to “the boss’s question,” I could not ignore those considered as influential people in fashion issues at the turn of the century: singers. From the mid-1990s to the mid-2000s, there was a boom in music groups: Spice Girls, Backstreet Boys, N * Sync, Sclub7, Girls Aloud, Destiny’s Child etc. These bands redefined the aesthetic concept of musical ensembles that we knew so far.
In this inescapable search for ordering my mind, I stumbled upon the latest trend predicted by K-Hole, the same cool hunting agency that named Normcore. The so-called Chaos Magic is the concept advocated by many designers; among the most acclaimed, Alessandro Michele, creative director of Gucci. It seems then that we will not find order, but light.
After an era in which normality was the norm, the Chaos Magic defends the individual personality layer and sword as a sign of unequivocal identity. Those attached to this trend, paradoxically, flee from the trend and mix current garments (which find their reflection in pieces with metalized fabrics) with others with aesthetics of bygone ages and that seem to be taken from the trunk of the memories of their ancestors. A chaotic combination of a mind that, from all the information it receives daily, selects what it likes most from each message and unifies it in its person.