Fashion is a popular style or trend in clothing, footwear, accessories, makeup, body, or furniture. Fashion trends are influenced by several factors including political, economical, social and technological.
Consumers all have different needs and demands that have to be suited. A person’s needs change frequently, which is why fashion trends even exist. An important factor to take into consideration when thinking of consumers’ needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers.